FanAmp Fan Guide: Merch
FanAmp is a community hub for Formula 1 fans. That means we give F1 fans one place - one home - for their complete fan experience before, during, and after every race. They use it to connect with fans and F1 creators from around the world, to stay up-to-date with news, compete for points and prizes with race predictions, access race essentials when they’re heading to the track, and so much more.
FanAmp and Pit Lane Magazine have teamed up to provide comprehensive guides for Formula 1 and motorsport fans. We want to help you learn how to fan!
Clothing
Purchase off the Track
Some of the best, most affordable, unique, and high quality F1 merch comes from independent brands. We've looked at more than we can count and narrowed the list to our favorites so you can rock F1 Merch on and off the track!
Fifth Gear Garms
Fifth Gear Garms
If you’re looking for high quality, minimalist T-Shirts, sweatshirts, beanies and more… look no further! Fifth Gear Garms offers merch for all teams, drivers, tracks, and anything you can imagine in a style that could be worn day-to-day or on the track. They are always dropping new designs, and clothing styles so keep their site bookmarked! Fifth Gear Garms are based in the UK and ship internationally.
P.S. Use FANAMP10 for 10% off anytime.
Furious Motorsport
Furious Motorsport
If you’ve been to an F1 race - especially in the US - chances are you’ve seen a Furious Motorsport Jersey. Their jerseys come in cropped and full length styles, a variety of vibrant and stylish colors, and they do limited edition drops for a ton of races throughout the year! Who doesn’t love wearing a jersey to a sporting event? Furious is based in the US and ships internationally.
P.S. Heads up! You can use FANAMP for $5 off anytime.
What Design Studio
What Design Studio
What Design Studio creates some of the coolest merch on the market with both vintage and modern designs and a wide variety of expertly designed shirts and sweatshirts. You can even have the option to CUSTOMIZE an order! All products are 100% handmade and ship internationally through Etsy.
Race Day Athletic
Race Day Athletic
If you want some truly unique and often funny merch, Race Day Athletic is for you. Their products range from shirts to sweatshirts to mugs to tote bags and SO much more! A vintage flare crossed with a dash of internet memes, these products can be worn on or off the track and will absolutely bring in compliments. They also offer free shipping in the US on all orders that are $50 or more!
P.S. Use FANAMP for 10% off anytime.
Official Team Gear
Pop - up stores
At many races, especially in the United States, teams will put together pop-up stores and experiences in the host city. For example, at every US race this past year, Williams hosted a large pop-up store with special merch, driving sims, giveaways, and meet and greets. Additionally, at races such as the Las Vegas Grand Prix, you can find a HUGE variety of merch stores including teams, sponsors, and individual driver’s brands such as Lewis Hamilton’s +44 brand.
If you’re curious what these pop-ups are like, check out our guide to all of the Pop-up Stores for the Las Vegas Grand Prix and keep a close eye on Fanamp’s website for our Pop-up Guides throughout the 2024 season.
Official Merch Stores
Every team has an official merch store with new drops coming throughout the season for occasions such as home races, special liveries, anniversaries, etc… You can find each of these merch stores on the official team websites, although pricing may be much more expensive than the independent merch brands listed above.
Additionally, you’ll find various official merch stores with official team kits and special track-specific items operating around every track. Again, the prices are generally much more expensive than what you will find at home, so order ahead of time online if you can, and stay focused on the limited edition pieces on sale in-person.
Tips and tricks
Clothing can be expensive! Here are some of our tips to finding affordable clothing:
Use discount codes - FanAmp’s discount codes are listed above!
Buy in bulk with friends! Often you will find discounts for shipping and items if you spend more money.
When purchasing merch on track, shop ALL sections… What do we mean by this? Children and teen merch is MUCH less expensive than Adult merch, so shop the larger sizes in these sections if you can to save money.
If you want to buy collectible items at the track without breaking the bank, consider purchasing a keychain or a hat instead of a shirt/sweatshirt.
Art and Photography
Purchase off the Track
Fifth Gear Garms x Gravel Trap Graphics
Fifth Gear Garms x Gravel Trap Graphics
On February 10th, 2024 Fifth Gear Garms launched a collaboration with the designer Gravel Trap Graphics for a series of graphic t-shirts, posters, and prints. Keep an eye out for this collab! Check out all the posters here.
P.S. Use FANAMP10 for 10% off anytime
Pole Position Club Print
Pole Position Club Print
Pole Position Club has a suite of minimalist but colorful Motorsport poster designs with 1-2 t-shirts sprinkled in the mix. These posters are extremely affordable and fit almost anyone’s bedroom aesthetic. These prints also come with or without frames and in a variety of sizes to fit any space in your home.
Illustrated Tracks
Illustrated Tracks
Illustrated Tracks has one of the largest selections of motorsport posters I’ve seen. Not only do they have a wide variety of F1 tracks, teams, cars and drivers, but they also have prints for other racing series from MotoGP to Indycar. They even sell posters of lesser-known karting tracks! They ship internationally and prices are as low as $12!
Official Team Posters
Pop - up stores
Similarly to the clothing shops at races, many teams stock unique posters at pop-up stores on track and in host cities. In Austin, the Williams Racing pop-up even stocked signed posters by both Alex Albon and Logan Sargeant. Individual driver brands will often sell prints (signed and not) at their pop-up stores and online.
If you’re curious what these pop-ups are like, check out our guide to all of the Pop-up Stores for the Las Vegas Grand Prix and keep a close eye on Fanamp’s website for our Pop-up Guides throughout the 2024 season.
Official merch stores - Automobilist
Automobilist
While the official merch stores on track and team sites online will sell posters and prints. The Automobilist sells the largest collection of Formula 1 officially licensed posters and prints. From ‘fine art’, to legacy drivers, to tracks, to teams, to special events, Automobilist has the best collectable collection we’ve ever seen. You can even purchase collectible items, leather goods, and books.
Novelty purchases
Seller Market Platforms: Etsy
Are you looking for merchandise that is a ‘niche’ item? The best place to look is on seller market platforms such as Etsy. Not every F1 fan wants standard clothing or posters…. Sometimes we like to think out of the box, and we can promise you Etsy will have a storefront for every F1 themed item you’d need.
Here are some examples of Etsy shops that have EVERYTHING you could need:
Alternative Formula- This is a great Etsy storefront that sells everything from specialty mugs to the “Scent of Charles Leclerc” candle. If you’re looking for fun merch with high utility, this is the perfect store for you.
Pole Position Jewels - This Etsy shop features handmade rings that are stamped with your favorite driver numbers/ initials OR can be custom made!
UnspeciF1ed Designs - If you want to purchase cool smaller items such as plates, stickers, bracelets and coasters this Etsy shop is for you! Everything is hand painted or hand crafted and at very reasonable prices.
Note: Almost anything you could need in life can be customizable by sellers on Etsy. So, even for your most niche purchases - search their marketplace!
Reseller Market Platforms: Grailed
Grailed is a wonderful marketplace to find niche vintage clothing pieces, accessories and merchandise! While their prices will absolutely be a bit higher than purchasing current merch or from the shops linked above, sometimes the $250 is worth it for a pink leather RedBull Jacket!
Make your own
Making your own Formula 1 merch is a task that many fans choose to take on before a grand prix. There are certain pieces of merch that are extremely unique but popular at many races around the globe… here are some examples and how to make them:
Giant Driver Head Cutouts - When watching SkySports or F1TV we’ve all seen fans holding massive heads of drivers in the grandstands.
What you need: Printed photo of your favorite driver, foam/cardboard backing, box cutter or knife, adhesive
Simply print out a LARGE photo of your favorite driver, attach it to a hard backing with adhesive, and cut out the shape of the head!
Friendship Bracelets - With the Taylor Swift-ification of fans across the world also came the rise of friendship bracelets. FanAmp even attended a friendship bracelet swap at COTA (US Grand Prix) in 2023!
What you need: String/ wire, and beads/ gems/ whatever charms you desire!
Simply string together your beads, gems, and/or charms onto the string or wire and tie a double knot at the end!
FanAmp
Check out FanAmp’s Black Friday Gift Guide or Holiday Gift Guide for some exciting sales and deals to look forward to!
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